The Story Behind First Financial LLC

First Financial LLC was founded on the belief that securing equipment should be straightforward, supportive, and tailored to every business’s needs. Our leaders entered the equipment finance industry decades ago, helping companies of all sizes gain access to the machinery and tools that fuel their growth. Over the years, our commitment to transparent guidance, fast approvals, and long-term client relationships has shaped who we are today. Built on the belief that service begins with people, not transactions.

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Providing small business owners with a clear and simplified path to competitive financing solutions for their business. We’re more than just a finance company – we’re educators, problem solvers, and a long-term partner to our clients. The commitment to our core values will continue to drive successful customer experiences.

– Our Mission

The Values That Define Us

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Integrity

We provide clear, honest guidance at every step so businesses can make confident financial decisions. Our recommendations always reflect your long-term success.

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Service

From first contact through funding, our team is available to answer questions, prepare documents, and support your goals with consistent attention and care.

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Expertise

With decades of industry experience, we understand the nuances of equipment financing across trucking, construction, industrial operations, and more — helping clients choose structures that fit their needs.

Based in Pennsylvania & Proudly Serving  Nationwide

We support businesses across Pennsylvania, Texas, Florida, Connecticut, New York, New Jersey, Maryland and across the U.S, bringing a localized understanding to nationwide financing needs. From small business owners to large commercial operations, our clients rely on our flexibility, speed, and commitment to making financing accessible. Our team stays involved with local partners, industry networks, and vendor relationships that strengthen the services we deliver. As we continue to expand, we remain grounded in the values that shaped our start.

The People Behind Our Work


Bill Formica

Managing Partner

Greg Pinciotti

Partner and Operations Director

Carolyn Streilein

Business Development Officer

Chelsea Formica

Documentation & Funding Officer

Juliana Borisow

Marketing Manager

Michael S. Formica

Finance consultant

Adriana Kopp

Client relations manager

Bob Bruck

finance consultant

Ready to Connect?


Our team proudly serves clients nationwide & Beyond with the same dedication that built our foundation. Let’s talk about how we can support your business with clear guidance and dependable financing.